Analaysing video concepts.

Cassidy ft R kelly- Hotel 

Creative concepts- The creative concept of this video/ the ideas are to show the audience the personality of the artists in the video. What we know already are that they are two r&b/ hip-hop artists, now when we talk about hip hop and r&b artists we know that they fimiluarise themselves with money and most importantly girls. This is one of the main messages they are trying to get through to the audience and the idea behind the directors eyes is to show what they do with the girls and most importantly where they go.. which in this case is the 'hotel'.

Performer's image- In this video the artists are dressed in their expensive clothing which they wear to a club which reflects their personalities. Bearing in mind this video is a few years old the dress sense is not what they will wear now, but for that time was very fashionable. They also had the baggy jeans and the fresh white trainers. 

Narrative- The main story that is told in the lyrics in this video is about what the artist does in his spare time and calls over the girl to the hotel.

Pace- There is a medium pace throughout the song. 

Mood- The mood of the song is very relaxed and puts people in a relaxed mood, there is not really any adrenaline to the song. 

Intended Audience- The intended audience for this song are mainly their fans but if we're talking about age groups i would say the age groups are within the region of 18- 25. The reason why i chose this age group is because these are the ages where people want to do these sort of things and look up to artists such as a Cassidy and R Kelly. 

50 Cent ft Kendrick Lemar

Creative Concepts- The main ideas of this video is to show the audience the status of the the rappers and where they have come in life with their fame in the music industry. We may think they're bragging in the video but the true meaning behind it is showing how hard it was for them to get here and showing to the audience that anyone could do it.

Performers Image- In this video they are showing in the penthouse on the top of the building living the luxury life with an amazing view and also the clothing that they are wearing are expensive as we can tell which comes with the wealth and the lifestyle. 

Narrative- There really isn't a narrative behind this song but we can tell in the lyrics that there is a meaning behind it about what they're talking about. 

Pace- In this song there is also a medium pace throughout the song. 

Mood- There is a very calm mood throughout this song.

Intended Audience- The audience behind this music video are the fans that get inspired by the artists music and also the people who they know that took the wrong path in life which can make them think to themselves if they worked as hard as the artists did they could have been in a similar position.

Rihanna- We Found Love

Creative Concept- The idea of the music video is to get across the stages she goes through in her relationship with someone. The ups and downs.

Performers Image- The performers image in this video is showing the artist and actors in the video of how they look in their everyday lives taking out all the expensive clothing they usually wear in their normal videos, so this is video is showing them relaxed and how relaxed they are in a relationship.

Narrative- The only narrative in the music video is when Rihanna was saying a short speech in the beginning but other than that the main narrative is shown in the rest of the music video with the way they are acting.

Pace- The pace of this song is very upbeat to display to the viewers that they are happy with what they are doing and to make feel the audience feel comfortable and happy too.

Mood- The mood of the song is very happy but also has a twist to it in the video as they have an argument which sets the mood down to get their story across.

Intended Audience- The main intended audience for this music video are couples who are in healthy relationships and can relate to the music video in a sense of having their ups and downs and when there are fallouts in the relationship it isn't the end of the world there are ways of picking the mood back up. 

Six questions

Sound designers are responsible for providing any required sounds for any screen actions. Most sound designers are experienced supervising sound editors who carry out managerial roles. Sound effects are added on after filming. Depending on the movies budget the sound designers usually start the work at the same time as the sound editors. The sound designer is responsible for everything the audience hears. What it requires can vary depending on the type of show, the performers in the show and the performance venue.  There is not a single job description that surrounds everything that the sound designer does as they can adapt in what they do depending on a specific production. Many sound designers have physical work which they have to do wuch as going out and recording the sounds themselves. This means they have to come up with a way of getting each specific sounds. The kind of sounds a sound designer may be asked to record are specific gun shots for a movie or a game. This means they have to go out and ensure that they have special microphone equipment to surrounding the surface they will be shooting the gun sounds and also so that they can pick up the best sounds.

A sound effect library is a collection of sounds that have already been recorded that people can use to add to their media project. It could be online or on a cd.  The disadvantage of the sound effects are the fact that most of the websites are free so the market for the sound effects are decreasing. Why would someone pay when they could get it for free? The websites where you can get them for free are http://www.freesfx.co.uk/ and http://www.audionetwork.com/sound-effects. You can purchase sound effects from itunes. Each sound effect from itunes can cost from 79 pence and the whole playlist coming at prices from £2.49pence. There are also different genres such as 'Essential weather sound'. There are software programmes which you will find on apple mac computers called Garageband and Logic pro. These programmes have sections on where you can see they have sound effect libraries which will give you sounds that you search for. There are certain companies which sell sound effects under personal use which they expect you to use for your own personal use in your own small projects.  Another thing about personal use is that you can use the sound effects and display them on sites such as facebook and youtube which are your self made videos and the company may ask you to add their company name onto the sound effect or on your link as a referance. There are also other companies where you will need a commercial license which means you can purchase their sounds and use them in movies with no cost. It also means that it is free to use for non commercial usage.

Mp3 stands for Mpeg-1 audio layer. The Mpeg process compresses a sound sequence into a small file while keeping its original quality. You may be wondering how it does this . It selects and eliminates certain sound frequences that cant be heard. The format then compresses file to half the size of the original file, making it quicker to download. WAV is more of an older music format which was designed by microsoft to play short snippets of sound on any audio- enabled computer. Since windows 3.1 WAV has been the format for sound within the windows environment. Almost every browser has built in WAV playback support. Both formats sound fine, the differences are that the two file formats are quite profound. WAV's are much bulkier than MP3's but they do not require any specific software to play. MP3's require special programmes to play them such as Napster or WinAmp.


Mono sound is where all the audio signals are mixed together and placed together through a single audio channel. Mono systems can have multiple separated speakers. Stereo sound systems have two independant audio signal channels and the signals that are reproduced have a specific level and phase. Surround sound is used to describe a type of audio output in which the sound appears to sort of surround the listener by 360 degrees. Surround sound use 3 or more channels and speakers in front and behind the listener to create a surrounding envelope of sound. If you want to put it in more simpler terms we could just easily say that mono is one speaker on your tv which is in use. Stereo is where all the speakers on tv are in use and surround sound is separate speakers in use such as theatres. You have to purchase surround sound separately but most people use stereo sound.

The sound designer who i will be talking about is Walter Murch who is an American film editor and also a sound designer. Walter Murch started editing and mixing sound with Francis Ford Coppola's 'The Rain People'. He also worked on the Godfather parts one and two which is a massive movie sill well known in the modern day. In 1979 he won an Oscar for the sound mix of Apocolypse now as well as a nomination for picture editing. Murch is widely acknowledged as the person who coined the term sound designer. Along with his colleagues developed the current standard film sound format the 5.1 channel array.

MIDI stands for musical instrument digital interface. It is a very compact way of reproducing music. MIDI enables electronic musical instruments such as keyboard controllers, computers and other electrical opponants to communicate and synchronize with each other for playing music. MIDI allows computers to control one another and to exchanfge system data. When you record a digital audio, the signal from an analogue sensor like microphone is sampled using high frequency and converted to digital format using an analogue and digital convertor. For playing the music the information is converted once again. The file format is very large compared to MIDI file format as it contains actual signal or voice.

advert ideas

teenagers are having a hard day at college or uni and just cannot wait to get home to eat their digestive biscuits. They all live in the same home and in order to get home first and get hold of their biscuits they tell one another they have plans to be doing something all itching to get home. Once they come home They come home to find their other friend to finish the biscuits in which point they look at one another and sigh.... goes on to seeing the person eating the biscuit with a cheesy smile on their face enjoying the      biscuit at which point the tagline comes in....

Our main idea which we have now agreed on is taking it back to the 1940's/1980's. 

Script!!!

Salman: Hello, My name is Salman and today i am with Mowafi. Today we will be talking about the codes and conventions that we find in music videos. Over the years of music video generations different styles of music videos have adapted and reformed over the years.

Mowafi: We have gathered our research together and we have seen the theories such as the Goodwin Theory which describe the genre's and the styles that are being used in music videos in the modern day.  In this video we will be showing you examples of different music videos and how the directors use the conventions into them.

salman: First of all i will be talking about genre of music videos. There are many different types of genre in the music industry and probably the most popular genre which is 'pop' which is a short term for 'popular' and is mainstream music in every single household. From one direction to Justin Beiber and the Weeknd. Some genres can be weird such as pirate metal. This is probably one of the least popular music genres due to most people have that mainstream music taste.

Narrative- Narrative is basically telling a story where almost every music video youy see. Some narratives can be sad some can be a fairy tale story. Narratives in music videos mainly happen under the category of rap genre music. By this i mean most narratives which include a sad or true story mainly take place in rap music. The most common ones would be on how a rap artist has achieved popularity from nothing to something, or how his family are suffering. One of the main singer/rapper that uses narrative in their music video is Eminem. From mockingbird, when im gone to im not afraid each having a deep message which comes from its narrative of the music video. ( play music video).

Parody- Now moving onto parody. A parody has no story at all and contains lots of random scenes which are humerous. Most of which make fun of famous scenes from almost any film or music video. It keeps the viewers amused and entertained. Here are some of the clips of parody music. we first have drake's 'Best i ever had', 'call me maybe' ' yolo' or one direction. One of the most well known parodies which was made by a American rock boyband who created the song 'All the small things' is a prime example of this type. This is because they took iconic scenes from films and made them their own by adding a humerous twist to it.

Finally editing and sound. Most artists spend thousands and thousands of pounds on editing and sound in their music videos for examples Kanye west and Jay-z with their song 'Niggas in Paris'. (expand more)

Mowafi: The first music video i will be talking about is by an artist who is known as 'usher' and the song called 'burn'. The genre of this song is R&B and also an class as ballad. This video tells us a story which makes the song extra effective and also creative in a sense! It gives the viewer a clear example of his own life experiences which is shown effectively during the video. As soon as the video starts there are a variety of close up shots that are portrayed which gives the viewer an insight into to the facial expressions of the actors in the video. We get close up shots of Usher's eyes and mouth and we also see the close up shots of the actress' mouth and eyes which sets the mood of the video. The actress in the video is playing the lover of Usher. The video goes onto show a clear image of them both separately.  Usher is shown in a way which the viewers can see he is in deep thoughts and the actress is shown in a dark room with the spotlight shining on her face with no make up on looking in distress which reflects her personality. They have used a lot of things in the video to make the actual song make a lot of sense, such as the use of fire related to the song itself 'burn'. Altogether we can see that this music video was very successful in portraying the artists views and expressions within the lyrics and video.

The second video i will be talking about is the song 'Shine Ya Light' by well known artist who has recently been well known in the pop industry Rita Ora. This video is slightly different what i mean by this is that the video starts with a mobile phone ringing with the name 'Emil Nava' who is the director of the music video which is what i mean by being different. Getting the directors name into the video is very useful for himself as it can promote him and it can show the viewers that this is what he capable of doing so it is showing off his skills. It even has text lettering of the place where the video is set which is in Pristina, Kosovo. Kosovo is Rita Ora's home country and where her family background are from. There is a scene in the beginning where she walks onto the stage with a massive crowd of fans that are watching her which shows that her home country are proud of what she is doing. The actual video starts with a mid shot of Rita Ora with the Kosovo flag masked around her face which shows the relationship between the setting of the shoot and the love she has for her home country. The main things we have picked up from this video are the types of shots that are generated throughout. They have used most of the shots from, Live Performance and close up shots are only some of the shots that have been used, there are many more.

The next video which i will be talking about is One Directions Kiss you! now this video has so much to talk about they have a crazy theme and falls under the genre of pop. The video starts with mid shots and close ups of each of the artists. This is effective because it shows each artist individually and their personalities. The mood of this song is very active and energetic making the viewers more active themselves. The video brings back an 50's/60's theme. There is a scene where the whole band are in a prison scene dressed in the stereotypical black and white tee shirts and the black jackets going back to 1957 which is Elvis Presleys 'Jailhouse Rock'. (Show Screenshot). We can see in this video that the director has really focused on the theme of this video, before the video starts there is a old fashioned leader which counts in the sequence. There is another scene where the band are dressed as 50's sailors and are wearing the sailor hats which goes back to the 50's movie 'On the town'. (Show screenshot). Altogether we can see that this video has focused on their theme of the song in total and have achieved it successfully.

Saifur-We are almost coming to an end of our video as we are now going to talk about the last video. The video we will now talk about falls under the genre grime/dance and is called 'Heatwave' by artist Wiley. Misc-en-scene is used in this video by the location of the video also the ambient lighting and the props such as the pool and the bikinis. It is clear to see that the director knows what himself and the artist want for the video and their main aim for it. The target audience is to attract a younger crowd within the age groups of 16-25. They have used slow motion in the video to make the viewer see a clear detail of the activities in the video and makes it effective. Throughout the whole video we see they are trying to sell tyhe word 'fun' and also having a good time in general. They are also trying to promote the artist and the girls as there a lot of close up shots of them.

sound design article

Over the past few decades video game have been progressed since the 50's. Video games initially had no sound, a bit like movies until the 1970's when games such as pac man started coming out with monophonic sounds. Providing blips for the game music and the sound effects. In the 70's the sounds were made by the programmers , people with no musical experience so games were more limited and there wasn't access to certain props to make the sounds for certain games. Another famous game was pong. As the gaming industry started progressing into the 80's more consoles have started being made and also more games were being produced and the sales in games started increasing. Games such as Final Fantasy Fame, Mario and Zelda. Consoles such as the Nintendo Entertainment System and Sega Megadrive have been produced. Sooner or later more channels of audio were produced and something resembling music can be embedded onto the games, but were still limited. When the sega megadrive came out it was more affordable and popular. It was then the sound was improved and the MIDI instruments to replace the old sounds that were being used. In modern day there are new consoles such as the Playstation 3 and Xbox 360 where the games have a whole sound team who create sounds just for the game itself which means they have much bigger budgets as the gaming industry has expanded dramatically. 

Sound designers plan and provide the sound effects in the game. Certain sounds in games are created by normal voices for the scripts, but certain other sounds are to create lifelike noises by using music and using abstract sounds to create the sound for the game. Sound designers and composers start their work by studying the script first so they know exactly what sounds to put into the game to get the best sound out effect out of it. Some directors will already have very clear ideas about what the sound effects and/or music should sound like, while others may request that the sound designer/composer sit in on rehearsals to assist with developing effects and music to fit the correct context in which they'll be used. Once they know what the script is about and what they need to do the composer begins to add the musical pieces and the sound designer begins to gather and  create the necessary sounds for the game. There are many well known sound designers such as one who is called Ben Burtt. He is an american sound designer who has worked on various well known films such as the Star Wars series and also the Indiana Jones series also Wall-E and E.T. Ben is most notable for creating many of the iconic sound effects in the Star Wars series. Burtt is not only a sound designer but also a director an editor and also a film writer.

The modern movie i have chose to talk about is Transformers 3. I will be describing the processes they have used to create the sound effects throughout the movie.
Transformers have used various ways of creating their sounds. Their main objective of the sounds is to get the most organic or natural sounds as they can so they can then make them into more of the electronic sounds.
They have achieved this objective perfectly, one of the ways in which they have creating shooting sounds is that they got a electric guitar and a screwdriver and had 1 or 2 hour 
sessions just to get the perfect shooting sounds from the guitar.

They have also used the guitar sounds for the alien battleships in the movie which have big buns which lock into place and the motor sound from the gun came 100 percent from the electric guitar!

For some of their military gunshots came from shotguns which they have used in a desserted land where they have set up microphones all around the surface area they have been using so they can pick up the best sounds from each side of the area to then they can go onto editing later for the movie.
Transformers had an incredible amount of access as to what they can do with the movie. They had an amazing rocket sound which was used by a real rocket. They set up their microphones a quarter mile away from the rocket and rigged all their microphones and set the timers to the time the rocket was about to launch. When night fell the rocket was launched and the sounds were established. There is a part in the movie where all you can hear is the rocket sound which shows us that they have made use of having the advantage of using a real rocket.

They have also used a foley stage in their movie. This is where they have recorded the sounds of the alien battleships crashing. Some of the sounds which are created there have been made in the foley stage by dry ice and metal which creates a sound which is really effective.

Altogether we can see that the sound designers of the Transformers movie have really thought about what sort of sounds they will be using and they have taken the natural sounds and made it into something totally different made it really creative and they were successful in doing so. 


In the modern day we can see that gaming companies have expanded a lot more since the 50's and even the 90's. Gaming companies nowadays have their very own audio team working specifically on certain sounds that are created in the game. They have similar teams in which movie companies have. 

In some games a surround sound decoder which takes each audio information and places it into the correct channel such as the sub or the left speaker channel for example. The decoder may be added in some embodiments to convert monophonic and stereo games into surround sound. The surround sound may be made to produce certain effects, such as the tactile effect and a gradual build up of suspense and anticipation that increases the players interest, excitement and enjoyment in the game!

Altogether the things that i have gathered from this is that sound designers have an important role as their job description. We may not see it but their role is key which makes the movie or the game that they are producing as effective as we see it. This has helped me be more creative with the sounds that i use in my game and has given me an insight as to how to go about doing it. 

Bibliography: http://en.wikipedia.org/wiki/Pac-Man
                    http://history1900s.about.com/od/1980s/qt/Pac-Man.htm
                    http://www.youtube.com/watch?v=wyB8BR82Fno&safe=active
                    Btec level 3 creative media textbook

These are the links to where I got my information from for this article. We can see that the resources are from the internet and also published textbooks.

5 music videos of different genres

This is the first music video i have chosen to do which falls under the genre of R&B. The song is called 'Burn' and was bought out by well known american artist 'Usher'. A soon as the video starts we see a variety of close up shots as we can see...

These are the first images from the video that start off. We can see a pattern straight away by it showing the girls eyes and Ushers eyes and then the girls mouth and Ushers mouth. This tells us straight away that the video is about them both and their relationship.It then goes on to show images of both of them which gives us another indication that the song is about them alone. We can also see the way they portrayed them, Ushers facial expressions show that he is in deep thoughts and the woman is shown in the dark with one spotlight on her which reflects her personality.
This image summarises that the song is about them both, and having Usher in front and a image of the woman behind is showing that Usher once had her and she is not around anymore apart from the portrait of her in his home.
Another close up of the woman with a tear running down her eyes reflects the theme of the song.

The genre of this song is a mix of R&B and ballad which we can see from the beat of the video which uses instruments such as the guitar and piano. It also can be shown through the lyrics. The lyrics in this song are about a break up, when you read the lyrics you can tell that the song is going to be slow and meaningful. In each stanza of this song the word 'burn' which shows a comparison between the song name and the lyrics.

This is a extreme close up they have used in the video and we can see the rage in his eyes and the effective technique they have used here is the fire in his eyes to indicate the songs name 'burn'.

This is the song 'Shine Ya Light' from the artist Rita Ora. This video uses many styles and conventions.

The video starts by a mobile phone calling with the directors name which is rare in a music video, so getting the directors name out is a good thing for the director so they can promote themselves and show their work.This is showing the phone which displays the directors name.The video of this song is set in the artists home country of Kosovo in the city of Pristina.

It even shows in the beginning of the video where the video is set. The reason why she has chosen to place her video in Kosovo is to show her fans where she is from and what her home country is really like.

The actual video starts with a mid shot of Rita Ora with the Kosovo flag masked around her face which  shows the relationship between the setting of the shoot and the love she has for her home country.
The main things which we have picked up from this music video is are the types of shots that are generated throughout and most shots have been used.Live Performance shotClose Up ShotThese are just some of the shots that have been used.

This is the video from Guns&Roses called 'Welcome to the jungle'. The genre of this music video symbolises the band themselves by the way they have long/messy hair, dark 

clothing and most of their videos are in placed in a dark setting.

There are close up shots of the band themselves and the instruments they use. This shows off their genre and their individual personality slightly more. They used a live performance shot of them performing to a group of fans. From this we can see that their fans are also like them.

The video also uses partial narrative which means its showing us some sort of narrative and some sort of suggestion that there is a story behind this video.

Main points that we can pick up from this video is the performance shots and how they use a sense of idiology.
  The next music video i am going to talk about is from artist Wiley called 'Heatwave'. The genre of this song is grime/dance. Misc-en-scene is used in this video by the setting and the location of the video and also the ambient lighting and props such as the pool and the bikinis that the woman are wearing.There are a lot of close up shots being used in the video of the girls and the artist himself. The editor has also used slow motion to create more of an effect and this makes the audience feel the vibe of the music and makes them want to get in the mood of the song which is having fun and partying. 

The target audience for this video are teenagers and young adults ageing from 16-24 years old. 

The main purpose of this video is to sell the audience something fun and something that is fun listening to in a party. They use a lot of close up shots to remind the audience who the song is made by and the video seems as though the actors in it were allowed to what they wanted and the video was not scripted.
 

This is the brand new single bought out from British boy band One Direction. The video of this song is different from most other music videos that you see. This video record the making of the video which is something different and lets the audience into the inside world of music videos. 

Throughout the video they show individual artists with mid shots and also close up shots. This is to get a grab of each artist from the band. 

This last image shows all of the band together in a happy mood symbolises the genre of the song.


Another thing i have picked up from this video is the style of it. Throughout it we can see that they have adapted some old pieces and made it their own using intertexuality.

All these images related to the 50's/60's theme. The first image has an old fashioned leader which counts the sequence in before the video starts. The second image has a retro font to it which also links to the theme. The third image uses iconography which links bank to the 1950's movie 'On The Town'. The final image relates to Elvis Presley's scene in his film 'Jailhouse Rock', which was also produced in the 1950's.

Mr Kemp....The final blog

This is the video of 'The Little Beggar' which i have taken and added sounds onto. I will be talking about each scene and which sounds i have used throughout the video.

This is the beginning of the clip where we see there are footsteps and the title of the clip. For this scene i have particularly added foot step sounds to make it realistic. I had to copy each sound twice to get the exact sounds of the footsteps. I have also added these footsteps throughout most of the video.

In the next part of the clip there is a bottle on the ground which has been kicked by the beggar. I have outlined where the bottle is to make it more clearer. I have used a glass smashing sound effect to get the bottle effect and make it realistic.

This is now the next scene of the clip and for this i have thought carefully about which sound i am going to add onto it. As we can see from this screenshot that it is a open space tunnel so if there is a footstep there will be an echo to back up that sound. So for this scene i have chosen to make a traffic noise so we can hear cars driving passed and mainly natural sounds. I have also added the footsteps in this scene to make it seem as though the beggar is coming down this way.

For these three parts of the clip i have chosen to do the footsteps and a siren noise. The reason why i have chosen the siren noise is because in the second screen shot out of the three we can see its showing a abandoned area where there's graffiti on the walls and so on. Another reason as to why i added on the sirens is because it brings a sense of fear and mystery into the clip and makes the audience to keep watching and think of what is going to happen next.

All of a sudden the genre of the clio changes and it turns into something else which is totally different compared to what we were watching and also the beggar is removed, but there is still that element of the same setting as we can see the graffiti on the wall.
I have added a mysterious violin sound to make it seem as if it was still carrying on with that mystery from the last clips.


Throughout this clip we can see that it is a non diegetic sound that is being used where i have added mood music and sound affects to make it sound that extra bit dramatic.