This is the first music video i have chosen to do which falls under the genre of R&B. The song is called 'Burn' and was bought out by well known american artist 'Usher'. A soon as the video starts we see a variety of close up shots as we can see...
These are the first images from the video that start off. We can see a pattern straight away by it showing the girls eyes and Ushers eyes and then the girls mouth and Ushers mouth. This tells us straight away that the video is about them both and their relationship.
It then goes on to show images of both of them which gives us another indication that the song is about them alone. We can also see the way they portrayed them, Ushers facial expressions show that he is in deep thoughts and the woman is shown in the dark with one spotlight on her which reflects her personality.
This image summarises that the song is about them both, and having Usher in front and a image of the woman behind is showing that Usher once had her and she is not around anymore apart from the portrait of her in his home.
Another close up of the woman with a tear running down her eyes reflects the theme of the song.
These are the first images from the video that start off. We can see a pattern straight away by it showing the girls eyes and Ushers eyes and then the girls mouth and Ushers mouth. This tells us straight away that the video is about them both and their relationship.
It then goes on to show images of both of them which gives us another indication that the song is about them alone. We can also see the way they portrayed them, Ushers facial expressions show that he is in deep thoughts and the woman is shown in the dark with one spotlight on her which reflects her personality.
This image summarises that the song is about them both, and having Usher in front and a image of the woman behind is showing that Usher once had her and she is not around anymore apart from the portrait of her in his home.
Another close up of the woman with a tear running down her eyes reflects the theme of the song.
The genre of this song is a mix of R&B and ballad which we can see from the beat of the video which uses instruments such as the guitar and piano. It also can be shown through the lyrics. The lyrics in this song are about a break up, when you read the lyrics you can tell that the song is going to be slow and meaningful. In each stanza of this song the word 'burn' which shows a comparison between the song name and the lyrics.
This is a extreme close up they have used in the video and we can see the rage in his eyes and the effective technique they have used here is the fire in his eyes to indicate the songs name 'burn'.
This is the song 'Shine Ya Light' from the artist Rita Ora. This video uses many styles and conventions.
The video starts by a mobile phone calling with the directors name which is rare in a music video, so getting the directors name out is a good thing for the director so they can promote themselves and show their work.
This is showing the phone which displays the directors name.The video of this song is set in the artists home country of Kosovo in the city of Pristina.
This is showing the phone which displays the directors name.The video of this song is set in the artists home country of Kosovo in the city of Pristina.
It even shows in the beginning of the video where the video is set. The reason why she has chosen to place her video in Kosovo is to show her fans where she is from and what her home country is really like.
The actual video starts with a mid shot of Rita Ora with the Kosovo flag masked around her face which shows the relationship between the setting of the shoot and the love she has for her home country.
The main things which we have picked up from this music video is are the types of shots that are generated throughout and most shots have been used.
Live Performance shot
Close Up ShotThese are just some of the shots that have been used.
The main things which we have picked up from this music video is are the types of shots that are generated throughout and most shots have been used.
Live Performance shot
Close Up ShotThese are just some of the shots that have been used.
This is the video from Guns&Roses called 'Welcome to the jungle'. The genre of this music video symbolises the band themselves by the way they have long/messy hair, dark
clothing and most of their videos are in placed in a dark setting.
There are close up shots of the band themselves and the instruments they use. This shows off their genre and their individual personality slightly more. They used a live performance shot of them performing to a group of fans. From this we can see that their fans are also like them.
The video also uses partial narrative which means its showing us some sort of narrative and some sort of suggestion that there is a story behind this video.
The video also uses partial narrative which means its showing us some sort of narrative and some sort of suggestion that there is a story behind this video.
Main points that we can pick up from this video is the performance shots and how they use a sense of idiology.
The next music video i am going to talk about is from artist Wiley called 'Heatwave'. The genre of this song is grime/dance. Misc-en-scene is used in this video by the setting and the location of the video and also the ambient lighting and props such as the pool and the bikinis that the woman are wearing.
There are a lot of close up shots being used in the video of the girls and the artist himself. The editor has also used slow motion to create more of an effect and this makes the audience feel the vibe of the music and makes them want to get in the mood of the song which is having fun and partying.
The next music video i am going to talk about is from artist Wiley called 'Heatwave'. The genre of this song is grime/dance. Misc-en-scene is used in this video by the setting and the location of the video and also the ambient lighting and props such as the pool and the bikinis that the woman are wearing.
There are a lot of close up shots being used in the video of the girls and the artist himself. The editor has also used slow motion to create more of an effect and this makes the audience feel the vibe of the music and makes them want to get in the mood of the song which is having fun and partying. 
The target audience for this video are teenagers and young adults ageing from 16-24 years old.
The main purpose of this video is to sell the audience something fun and something that is fun listening to in a party. They use a lot of close up shots to remind the audience who the song is made by and the video seems as though the actors in it were allowed to what they wanted and the video was not scripted.
This is the brand new single bought out from British boy band One Direction. The video of this song is different from most other music videos that you see. This video record the making of the video which is something different and lets the audience into the inside world of music videos.
Throughout the video they show individual artists with mid shots and also close up shots. This is to get a grab of each artist from the band.
This last image shows all of the band together in a happy mood symbolises the genre of the song.
Another thing i have picked up from this video is the style of it. Throughout it we can see that they have adapted some old pieces and made it their own using intertexuality.
Another thing i have picked up from this video is the style of it. Throughout it we can see that they have adapted some old pieces and made it their own using intertexuality.
All these images related to the 50's/60's theme. The first image has an old fashioned leader which counts the sequence in before the video starts. The second image has a retro font to it which also links to the theme. The third image uses iconography which links bank to the 1950's movie 'On The Town'. The final image relates to Elvis Presley's scene in his film 'Jailhouse Rock', which was also produced in the 1950's.
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